New article especially for salespeople

Questions that help shift a buyer’s perspective.

When it comes to sales, questions are inherently magical. Whether you are working with a prospect or an existing client, asking good questions will build rapport, understanding, and trust. People like to talk about themselves (and by extension their businesses). Their own lives and their businesses are subject matters wherein they alone are experts. So, asking questions gives people permission to talk about one of their favorite things to discuss.

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