Greenfire Innovations

Purpose-Driven Business Coaching Services

Are you an entrepreneur struggling to break free from day-to-day operations? Maybe as a business owner you are finding it difficult to make key decisions or plot your future course? Is your family or personal life suffering because of the demands of your business?

Our proprietary business coaching methodology, the iNautilus™, results in clarity of purpose, an Ideal Destination, and a path to get there. We propel your organization forward, towards fulfilling your higher purpose. While you change the world one customer at a time, we change the world one entrepreneur at a time.

Is your organization aligned with your values, mission, and vision?

Take Our FREE Business Alignment Assessment™

iNautilus Admiral™ Business Coaching Program

Get custom business coaching for your leadership team with an iNautilus™ Navigator (coach). Your Navigator will guide you and your team step-by-step through the iNautilus™ methodology. This intensive program will provide maximum impact for your organization over six months.

inautilus business coaching
eric beschinski business coaching

About Greenfire Innovations

Eric Beschinski, Chief Navigation Officer for Greenfire Innovations, developed the iNautilus™ business coaching methodology over the last 15+ years. It is designed to provide a visual, progressive, and functional system of organizational navigation (strategy + execution). With 20+ years as a business-owner and over a decade in the financial services industry, Eric combines a strong mind for details and numbers with an eye for the big picture, offering a holistic perspective to business and personal development. His expertise in sales training and in B2B sales have given him a unique skill set and point of view.

Greenfire Innovations donates a portion of proceeds from consulting and book sales to a number of organizational allies. 

Take action and do business "on purpose"!

What do you need to be doing TODAY to reach your Ideal Destination in 5 to 10 years?

Latest Articles

Small Biz Quick Tip: Workona
Small Biz Quick Tip: Workona
Eric Beschinski
November 29, 2022
Browser Session/Tab Management at its finestI've been using Workona for a while now, and I really like it! It allows you to organize your browser tabs into projects or "workspaces" and easily switch between them. You can rename your workspaces, move tabs between them, and search through them. In addition,
Small Biz Quick Tip: Why & Where To
Small Biz Quick Tip: Why & Where To
Eric Beschinski
November 21, 2022
Photo by Firmbee.com on UnsplashOne of the most important things you can do for your business is to think through the big picture questions of "why" and "where to?" Understanding the higher purpose of your business (and YOUR higher purpose in life) coupled with a clear vision of where you want to take
November 2022 – “Prioritease”
November 2022 – “Prioritease”
Eric Beschinski
November 8, 2022
Photo by Brett Jordan on UnsplashIt is time to stop the glorification of busyness. Being busy does not mean we are important, successful, respectable, or even productive. Busyness is a lazy conversation tool and an indicator that priorities are out of alignment. (I'm preaching to myself here too.) When
Hire For Weakness & Hatred
Hire For Weakness & Hatred
Eric Beschinski
November 8, 2022
Photo by Andre Hunter on UnsplashHire for YOUR weaknesses and the things YOU hate to do. No matter how skilled you are at business, you cannot be excellent at everything, and even if you are, you won't have time for it all. So, first of all, hire for the things you are not good at doing.Most business
How To Start A Business
How To Start A Business
Eric Beschinski
November 1, 2022
5 Steps To EntrepreneurshipPhoto by Glenn Carstens-Peters on UnsplashThere is a difficult balance between overcomplicating and oversimplifying the process of starting a business. And it can vary widely by type of business. Overall, however, these 5 steps encompass the entirety of it.Research - Before
To Make Money
To Make Money
Eric Beschinski
October 24, 2022
Photo by Didier Weemaels on UnsplashTo make money... No other language or nation had ever used these words before; men had alwaysthought of wealth as a static quantity--to be seized, begged, inherited, shared, looted orobtained as a favor. Americans were the first to understand that wealth has to be
Coffee In The Office
Coffee In The Office
Eric Beschinski
October 18, 2022
And Other Signs of LovePhoto by Luke Porter on UnsplashProvide good coffee for your employees in the office. Give them options. Spring for a decent espresso machine. And don't be stingy with the beans, flavors, and creamers. Why is coffee so important? Because people love their coffee! If you provide
Money For Your Business: 3 Steps To Funding
Money For Your Business: 3 Steps To Funding
Eric Beschinski
October 11, 2022
Photo by Giorgio Trovato on UnsplashIf you are just starting your business, or even if you have been in business for a few years, you might have grown to the point where you need some additional funding (for growth/expansion or maybe just cash flow). If you have talked to your financial institution,
October 2022 – “Accountability Matters”
October 2022 – “Accountability Matters”
Eric Beschinski
October 5, 2022
Entrepreneurship tends to be an isolating experience. Even for a small business with many employees, decisions fall to the owner; that can be heavy, and it can feel lonely. Community is crucial to combat this isolation. A community of other entrepreneurs can also facilitate accountability. Why is
September 2022 – “JuggernautBiz & More”
September 2022 – “JuggernautBiz & More”
Eric Beschinski
September 3, 2022
My Exclusive Tip this month is more than just a tip; it is “many for the price of one”. I launched a new blog recently, and really haven’t talked about it. I wanted to start building some content on it before I announced it, so you are the first to hear about it. At JuggernautBiz.com, you will find
“Amplify Clarity with 8 Questions?”
“Amplify Clarity with 8 Questions?”
Eric Beschinski
July 20, 2022
Questions are usually associated with confusion, not clarity. They are, however, the key to understanding. By asking a few introspective questions, we can gain unparalleled clarity in life and in business. In 2021, just a few hours before the motorcycle crash that put my wife and I out of commission
July 2022 – “Footings for Communication”
July 2022 – “Footings for Communication”
Eric Beschinski
July 7, 2022
Photo by Evgeni Tcherkasski on Unsplash...the underlying support for communication which is the foundation for all relationships.Let me begin by explaining the title/subtitle of this article. I have a construction background; I worked in the trades for many years and even ran my own remodeling company.
Business Proverbs
Business Proverbs
Eric Beschinski
June 16, 2022
As a business consultant (I prefer Navigation Consultant), I say many things repeatedly. Today I wanted to share a few witticisms that you might hear from me.“Find, follow, and finish a system.”"Strategic planning is stationary; navigation is strategy in motion.""Know who you are, so you know who you
P3 Questions™
P3 Questions™
Eric Beschinski
June 13, 2022
P3 Questions™ are Purposeful, Powerful, Practical Questions. Here's a little more about them in an excerpt from Cracking The Rich Code Vol. 7:Photo by Simone Secci on UnsplashTo implement and utilize P3 Questions™ effectively, it helps to know how to form them. These are not rules; they are just guidelines
June 2022 – “Beacons”
June 2022 – “Beacons”
Eric Beschinski
June 7, 2022
Photo by Evgeni Tcherkasski on UnsplashThere was a lot of discussion around town when Valparaiso University changed its nickname to “Beacons”. According to the Valpo News page of the University’s website:“Our new nickname directly connects to the University’s motto, ‘In Thy Light We See Light,’ and represents
May 2022 – “Wind, Waves, & Wake”
May 2022 – “Wind, Waves, & Wake”
Eric Beschinski
May 12, 2022
Photo by Boba Jovanovic on UnsplashEverything is connected. Quantum physics has demonstrated that observation affects reality, so we are connected to the quantum nature of the universe. Einstein theorized (and was proven correct) that energy and matter are related by a simple ratio (E=MC2). Human history
Juggernaut
Juggernaut
Eric Beschinski
May 6, 2022
Many things drive businesses, and they each have their place in life and business culture. What drives your business? Is it money or ego? Perhaps it’s providing for your family or leaving a legacy. What about impact or making the world a better place? Maybe your business is faith driven. Here’s a better
The Rich Code Club with Miss Merrilee
The Rich Code Club with Miss Merrilee
Eric Beschinski
March 23, 2022
By Merrilee SweeneyMiss Merrilee interviews coauthors in the #1 best-selling book series Cracking the Rich Code.Jim Britt is named a world's top 20 success strategist and Kevin Harrington from the TV show Shark Tank is selecting coauthors for the next volume of a collaborative book series for coaches,
Alignment For Your Business
Alignment For Your Business
Eric Beschinski
March 10, 2022
Is your business aligned? In other words, do ALL of your actions and decisions exemplify your core values, support your missi­­­on, and progress you towards your vision? If you really stop to think about it, you might find that you are unsure. It's a big question to contemplate, and it requires total
March 2022 – “Propellers™”
March 2022 – “Propellers™”
Eric Beschinski
March 10, 2022
I skipped the newsletter in February. I did not forget; it was on my to-do list, but I simply never got that far down my list. Prioritization is a good thing, but it should always be fully aligned with your plan or strategy. You have to know what’s important to you in order to discern your “why”.
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What Our Business Coaching Clients Say

Vision & Purpose
"Vision & Purpose"
"Eric has a great understanding of what is required for a business to follow through on their vision and seek their greater purpose."
Evan Sylvester
E James Consulting
“Sales Are Up”
"“Sales Are Up”"
"REGIONAL used Eric to guide us through on sales mind set during a team meeting and he did a wonderful job! Our sales are up across the board and we owe Eric for helping our team get there."
Kevin Kosek
Regional Federal Credit Union
Process —> Progress
"Process —> Progress"
"Greenfire & Eric were able to help me identify weaknesses, create processes to automate what I'm doing, and focus on evaluating those processes to make them even better."
Tom Aldrich
Aldrich Enterprises, LLC.
“Quality Work”
"“Quality Work”"
"I have had the pleasure of taking part in two of Greenfire Innovation's virtual speakers summit. Eric and his team are great connectors and continue to bring speakers and topics together that have an eye to the future. Greenfire's network has helped me connect with several other innovation-minded folks around Northwest Indiana. Eric and his team are innovation-minded and put together quality work."
Jason Williams
Society of Innovators at Purdue Northwest
“A Yearly ‘Must Attend’!”
"“A Yearly ‘Must Attend’!”"
"What an impressive Convoy this year! Having attended the inaugural event I can say this one was even better! I loved the interactive sessions and the content-filled, personable presentations. A yearly must attend!"
Dr. Felicity Joy Solomon
“Good Material”
"“Good Material”"
"Good material, it helped me to re-focus me as a leader."
Spencer L.
“I Would Recommend”
"“I Would Recommend”"
"My experience with Eric is that he truly understands how to motivate his clients to find what they should be doing. In just a few sessions, I have heard Eric speak; he was able to help me tap into my true purpose as a professional. I would recommend Eric over and over again."
Kevin Kosek
Regional Federal Credit Union
“Pleasantly jarring”
"“Pleasantly jarring”"
"Reading iNautilus was pleasantly jarring. The author has shown the ability to come at some common practices from a different angle. This is refreshing and makes this system stand out in a sea of business books. It is an easy, intuitive read and is well worth implementing."
Tom Becker
Marginal Mission Network
“5+ stars!”
"“5+ stars!”"
"I gave 5+ stars! I think everyone contemplating starting a business venture should first read this book. Those that already have a business venture and aren't realizing the success they had hoped for should get this book and identify any shortcomings in their business and what needs to change.

This is a great book for organizing one's own personal life. Thank you for writing it."
Bernard Autenrieth
“Wow! Wow! Wow!”
"“Wow! Wow! Wow!”"
"Wow! Wow! Wow! That manuscript is amazing! I plan to spend some time this weekend applying principles to my new business... This could help a lot of people."
Phil Myers
Integrity Franchise Specialsists
“Helped My Firm”
"“Helped My Firm”"
"Working with Greenfire Innovations has helped my firm have clarity in its journey toward its Ideal Destination."
Courtney Smith
Smith Legal Group
Strongly Recommend Greenfire Innovations
"Strongly Recommend Greenfire Innovations"
"Eric has helped our company grow from one barely surviving to one that is growing and building a strong community presence for other growing small businesses."
John Marx
Business YETI
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