One of the most important things you can do for your business is to think through the big picture questions of “why” and “where to?” Understanding the higher purpose of your business (and YOUR higher purpose in life) coupled with a clear vision of where you want to take your business over the next 5-10 years has many benefits. The value of planning at this level cannot be overstated. Not only does it provide direction and guidance, but it also anchors your motivation. Business is challenging and everyone faces obstacles and struggles throughout their entrepreneurial journey. Without a strategic plan that provides a “cause” or reason to persevere, business owners often get burned-out, weary, or lose their excitement. Get clear on your strategy and you will find something even more powerful than money or independence to fight for.