Quote from Eric Beschinski on July 26, 2021, 11:41 am

"There are many conversations in sales surrounding what actually pushes the prospect over the edge to become a client. Most of these point to benefit or value. However, what I have found is that value is only one piece of the puzzle. There are really three contributing factors to breaking the Buyers’ Threshold. Any one of these could potentially be enough alone to tip the scales, but usually it is a combination of all three."

To read the entire article, click here: https://greenfireinnovations.com/the-buyers-threshold/